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Best of Convenience Store Related Super Bowl Commercials


Our selection & analysis of the best Super Bowl Commercials showcasing products commonly sold at convenience stores across the USA. Products range from the well-known soda brand Pepsi to the fast-emerging snack brand Popcorners.


Pepsi - Ben Stiller

Features a famous actor Ben Stiller

Entertaining commercial to draw attention especially during Super Bowl parties

Showcases the actor drinking the product

May not necessarily remember this is a Pepsi Zero Sugar commercial, but will remember the Pepsi name


Pepsi - Steve Martin

Dog draws attention right away

Features famous actor Steve Martin

Actor drinks the product

Pepsi is prominently featured in some of the main segments of the commercial


Heineken + Ant-Man and the Wasp: Quantumania

Clever co-marketing between Heineken and the upcoming movie Ant-Man and the Wasp: Quantamania

Features famous actor Paul Rudd

Note on the fridge is a creative touch

Introduces Heineken's new 0.0 product


PopCorners

Emerging brand introduced for the first time to most of the audience

"Breaking Bad" theme was an innovative idea, although not everyone has seen "Breaking Bad"

Introduces specific flavors such as kettle corn, white cheddar & sea salt


Best Overall Commercials:

Dexcom

Major innovation for diabetes, especially no fingerstick

Demonstrates the benefits of Dexcom G7 very well

Dexcom brand name is featured through the commercial

Google Pixel

Demonstrates the product really well with eraser feature

Entertaining

Famous celebrities

A little risky to introduce the Google Pixel name so late in the commercial, but the commercial was so strong it shouldn't have a negative impact on results




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